East London: Marketing Executive

About the Role

The Marketing Executive for our QSR portfolio is a senior strategic leader responsible for brand direction, commercial performance, and strategic decision-making across 130 stores in 4–6 African markets. This role sets the strategy, governs commercial priorities, owns the marketing P&L, and leads high-level relationships with the QSR Brand, Operations leadership in each market, and the Group CEO/COO.

Key Responsibilities

• Set the annual QSR brand strategy and marketing plan, aligned to the QSR Brand campaign calendar and the Group’s commercial objectives across all markets.
• Define brand positioning, campaign territories, and promotional mechanics for the Group’s QSR markets — working within the QSR’s guidelines while reflecting local consumer and competitive realities.
• Identify strategic opportunities the QSR’s national calendar does not address — cultural moments, competitive threats, market-specific occasions — and direct the team to activate against them.
• Present the annual marketing strategy and budget to the President — QSR for approval, with clear commercial linkage between marketing investment and revenue, footfall, and brand health outcomes.
• Conduct quarterly brand health reviews, interpret the results, and set strategic direction based on findings.
• Design the 12-month QSR marketing calendar — setting priorities, sequencing campaigns, LTO windows, and seasonal activations, and making major decisions about what the brand does and when.
• Approve all significant calendar decisions before they are operationalised by the Regional Marketing Managers — campaign mechanics, territory approvals, go/no-go on activations, and market-specific adaptations.
• Chair the monthly cross-functional calendar governance meeting with Supply Chain, Operations leadership, and Finance — making decisions on conflicts, risks, and resource allocation.
• Set the cross-functional coordination standards and lead times that Regional Marketing Managers operate within — 8 weeks to Supply Chain, 4 weeks to Operations, 6 weeks to in-market teams — and hold each region accountable to these standards.

Requirements

• Completed degree in Marketing, Business, or Communications
• MBA or Post-graduate Marketing qualification (advantageous)
• 7 years’ experience in brand management or senior marketing
• 3 years in a role with genuine strategic accountability — owning a brand plan, a budget, and a team simultaneously.
• Experience in QSR, FMCG, or franchisor-governed brand environment (preferred)

Salary & Benefits

Not mentioned