Gauteng: Brand & Operations Manager (Hybrid) posted by Pillango Placements

About the Role

Join a talented workforce in a company that has perfected the ability to create and deliver innovative healthcare solutions. We seek high performers with a positive, growth mindset who will thrive in a culture based on strong values, accountability, openness, collaboration, and no politics.

Key Responsibilities

• Compile, plan, and execute all marketing and communication deliverables for the business unit and the Value Added Services portfolio.
• Establish and maintain a Centralised Campaign Calendar.
• Proactively audit “traditional” marketing processes and implement modern alternatives using AI tools (for content, data, or research) and automation stacks (Zapier, CRM workflows).
• Manage the lead generation journey, from initial awareness (Acquisition) to deepening adoption within the existing base (Retention).
• Develop high-quality marketing collateral with a heavy emphasis on technical copywriting and digital-first content.
• Manage the briefing process with the business unit heads to ensure marketing delivery aligns with their commercial targets.
• Maintain and report on monthly expenditure and campaign performance (ROI, conversion rates, and adoption metrics).

Requirements

• Business or Marketing-related degree.
• 5+ years of experience in a Brand Management or Marketing Operations role.
• Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools.
• AI Literacy: Demonstrated practical use of AI tools (GenAI for content, analysis, or productivity) within a professional marketing environment.
• Experience marketing technology/professional services to B2B or small business audiences (Healthcare experience is a major advantage).

Knowledge and Skills

• Strong understanding of both Acquisition and Retention marketing dynamics.
• Systems Thinking: Ability to design a process from scratch (e.g., a lead hand-off or a campaign booking system).
• Technical Copywriting: Ability to translate complex service offerings into simple, value-driven messaging.
• Data Fluency: Comfortable using data to identify trends and justify marketing spend.
• Understanding of the creative process and agency/supplier management.

Technical Competence

• MarTech Proficiency: Advanced ability to navigate and configure CRM systems (e.g., Salesforce) and marketing automation platforms to track lead lifecycles.
• AI Tool Integration: Proficiency in using Generative AI and LLMs to accelerate content production, data synthesis, and workflow automation.
• Process Mapping: Ability to use visual flow-charting or project management tools (e.g., Monday.com, Trello, or Lucidchart) to document and standardise marketing operations.
• Data Analytics: Ability to interpret Google Analytics, social media insights, and internal product usage data to report on ROI and campaign effectiveness.
• Digital Stack Management: Familiarity with CMS platforms (e.g., WordPress), SEO principles, and the logic of “low-code” automation tools (e.g., Zapier) to connect disparate marketing systems.
• Advanced Google Workspace/Microsoft Office: Specifically, advanced Excel/Sheets skills for budget management and data segmentation.

Salary & Benefits

The offer will be market-related in line with your qualifications, skills, and experience. The role can offer up to R50,000 per month for candidates who are an exact fit and require minimal additional training or oversight.