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Johannesburg: Digital Performance Specialist (Senior level) posted by Ad Talent Africa

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Job Description

Who are we
A data-driven media agency based in Johannesburg, focused on delivering measurable performance and real business impact through strategic digital marketing and continuous optimisation.

Who are we looking for

  • A senior, hands-on Digital Performance Specialist
  • Strong strategic thinker with a commercial mindset
  • Confident managing multi-channel campaigns end-to-end
  • Comfortable engaging with stakeholders and presenting performance insights
  • Someone who takes ownership and drives results

What will you do

  • Develop and execute full-funnel performance strategies aligned to business objectives
  • Manage, optimise, and scale campaigns across Google Ads, Meta, TikTok, LinkedIn, and programmatic platforms
  • Allocate and manage budgets to maximise ROI (ROAS, CPL, CAC)
  • Implement and manage tracking via GA4, GTM, and platform pixels
  • Analyse performance data and translate insights into actionable improvements
  • Drive A/B testing and continuous optimisation initiatives
  • Provide input on creative and messaging based on performance data
  • Deliver clear reporting with strategic recommendations
  • Ensure accuracy across campaign setup, tracking, and reporting

What do you need

  • Proven experience in a senior digital/performance marketing role (agency experience preferred)
  • Strong platform expertise across paid media channels
  • Solid understanding of analytics, tracking, and attribution (GA4, GTM)
  • Strong commercial acumen with the ability to link performance to business outcomes
  • Excellent communication and stakeholder management skills
  • High attention to detail and strong operational discipline
  • Proactive, accountable, and solutions-driven

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

View Job  Cape Town: Social Media Manager posted by Ad Talent Africa

About Online and Digital Media Jobs in Gauteng

In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.

Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.

Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.

Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.

Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.

View Job  Johannesburg: Digital Sales Specialist posted by Ad Talent Africa


This information provides general career guidance. Actual salaries and requirements vary by employer.



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