Job Description
About the Role
The Internal Marketer – Property Management & Investment Company role represents a key commercial marketing appointment within our client’s business, positioned at the intersection of asset management, leasing, and marketing. The successful candidate will be responsible for driving qualified tenant demand, supporting leasing conversion, and enhancing the trading performance of assets across the portfolio.
Key Responsibilities
- Drive qualified tenant demand for vacant space, supporting and strengthening the leasing pipeline
- Enhance asset trading performance through increased footfall, tenant engagement, and consumer activity
- Develop and execute integrated digital marketing campaigns across Google Ads, Meta, LinkedIn, and property platforms
- Implement SEO strategies to improve visibility, lead generation, and conversion across property listings and websites
- Manage and optimise asset-specific websites and landing pages to maximise performance
- Monitor, analyse, and report on campaign performance using Google Analytics and related tools
- Produce weekly and monthly performance reports, including leasing enquiry tracking and campaign effectiveness
- Conduct asset-level analysis, linking marketing activity to trading and leasing outcomes
- Build and maintain a prospective tenant database to support leasing teams
- Conduct ongoing market research, including demand trends, sector analysis, and competitor positioning
- Identify and execute out-of-home advertising opportunities across the portfolio
- Integrate digital and OOH campaigns to maximise visibility and conversion impact
- Collaborate closely with asset management and leasing teams to ensure alignment with financial and operational objectives
Requirements
Relevant degree or diploma in Marketing, Communications, or a related field
Minimum 5 years experience in a marketing role
Proven experience in commercial property, retail, or real estate marketing (highly advantageous)
Qualifications
No qualifications mentioned.
Salary & Benefits
Salary information not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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