Johannesburg: Marketing Manager | Luxury Property Group | Johannesburg, Gauteng | Ss posted by Kendrick Recruitment

About the Role

Kendrick Recruitment is seeking an experienced and strategic Marketing Manager for a luxury property group based in Johannesburg. This senior role requires a strong balance of creative thinking, commercial awareness, and operational execution to drive brand growth and luxury positioning across multiple high-end properties.

Key Responsibilities

• Develop and implement annual marketing strategies aligned with business objectives
• Translate strategic goals into actionable marketing plans and campaigns
• Set KPIs, budgets, and performance metrics for all marketing activities
• Manage multi-channel content strategies across digital and traditional platforms
• Oversee editorial calendars, campaign schedules, and content production workflows
• Ensure consistent brand application and conduct regular brand audits
• Act as brand custodian across all marketing materials and communications
• Collaborate with external agencies, creatives, and internal departments
• Drive lead generation strategies focused on direct bookings and conversions
• Manage SEO, SEM, paid media, email marketing, and performance campaigns
• Analyse customer behaviour, booking trends, and campaign performance
• Optimise marketing ROI and continuously refine targeting strategies
• Ensure alignment between marketing, sales, revenue, and operations teams
• Provide regular performance reporting, insights, and recommendations
• Manage and develop the marketing team, including training and performance reviews
• Foster a high-performance, collaborative, and accountable team culture

Requirements

• 7–10 years’ marketing experience with at least 2 years in a senior role
• Experience within hospitality, travel, leisure, or luxury property sectors preferred
• Proven success in digital and traditional marketing strategy and execution
• Strong experience in lead generation and revenue-driven campaigns
• Excellent understanding of brand management and acting as brand guardian
• Proficiency in SEO, SEM, paid media, email marketing, PR, and traditional channels
• Experience with CRM systems, marketing automation, and analytics tools
• Strong leadership, project management, and stakeholder management skills
• Ability to manage multiple priorities under pressure

Qualifications

Degree or marketing qualification advantageous (CIM or digital certifications preferred)

Salary & Benefits

Salary: Negotiable DOE