Job Description
Marketing Performance Data Specialist
Our client, a market-leading South African residential property developer, renowned for delivering large-scale housing estates and lifestyle developments across Gauteng, is seeking a dynamic and strategic Marketing Performance Data Specialist to join their Johannesburg team. This is a rare opportunity to take ownership of a well-established brand’s marketing function within one of the most active and high-volume development environments in the country.
Primary Duties:
- Optimise and manage paid digital campaign performance across platforms such as Google Ads, Meta, YouTube, LinkedIn and TikTok by analysing trends, identifying risks and opportunities, and executing campaign tests and optimisation actions.
- Develop, maintain, and automate Power BI dashboards and reporting models by working with large datasets from advertising platforms, CRM systems, portals, and internal data sources.
- Analyse complex datasets and translate findings into clear insights and executive-ready reporting to support business and marketing decisions.
- Improve data quality, tracking accuracy, and reporting consistency, and support integration testing between advertising platforms, CRM systems, portals, and analytics tools.
- Identify and implement process improvements to streamline workflows, reduce single points of failure, and contribute to documentation and playbooks for reporting and optimisation processes.
- Collaborate with digital marketing consultants to support cross-channel alignment, provide independent performance analysis and recommendations, support AI-driven reporting and optimisation initiatives, and participate in status meetings, planning, and prioritisation.
Experience:
- 35 Years experience in digital marketing analytics, performance marketing, or data analysis.
- Proven experience working independently in a fast-paced, performance-driven environment.
- Hands-on experience with paid media platforms (Google Ads, Meta Ads essential).
- Proven experience with Power BI.
- Proven experience with CRM and analytics/tracking tools.
Qualification:
- Relevant qualification in Data Analytics and/or Digital Marketing.
Candidate requirements:
- A confident communicator.
- Highly proactive and driven.
- Highly detail-oriented with a strong focus on accuracy and quality.
- A team player with experience in supporting and mentoring junior team members.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Gauteng
In Gauteng, South Africa, the marketing industry is a thriving sector that continues to grow and evolve. Typically, marketing professionals in this region are sought after for their creative problem-solving skills, analytical thinking, and ability to drive business results through effective campaign execution.
Generally, marketing positions in Gauteng offer a competitive salary range, with broad expectations ranging from R600 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, salaries can vary significantly, and actual figures may differ based on individual circumstances. For instance, marketing professionals with advanced degrees or extensive industry experience may command higher salaries.
Common skills required for marketing roles in Gauteng include digital marketing expertise, data analysis capabilities, copywriting and creative thinking, project management skills, communication and interpersonal abilities, social media savvy, and an understanding of market trends and consumer behaviour. These skills are often acquired through formal education and training, as well as continuous professional development.
The financial services sector, technology industry, manufacturing sector, and e-commerce businesses are some of the common industries that employ marketing professionals in Gauteng. Marketing roles can also be found in non-profit organisations, government institutions, and other sectors that require effective communication and promotional strategies.
Career development opportunities for marketers in Gauteng typically involve specialising in a specific area, such as digital marketing or brand management, or taking on leadership roles within an organisation. Many marketers also pursue advanced degrees, certifications, or training programmes to enhance their skills and stay up-to-date with industry trends. With dedication and hard work, marketers in Gauteng can progress to senior roles, become entrepreneurs, or start their own businesses.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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