Job Description
About the Role
We are seeking a highly motivated, practical, and energetic Junior Brand Manager to join our team. This role is ideal for a self-starter who is articulate, tech-savvy, and passionate about executing marketing plans that drive results.
Key Responsibilities
- Develop and implement the annual brand plan by:
- Setting key objectives (sales & key launches)
- Crafting a brand strategy and promotional calendar
- Executing key marketing activities
- Conduct periodic price audits on competitor brands as instructed
- Coordinate with logistics, retailer head offices, and store staff as necessary
- Maintain accurate logs of press pack distributions and follow-ups
- Prepare for retailer strategy meetings
- Contribute ideas during brainstorming sessions
- Ensure timely project setup
- Prepare field instruction letters and deliver them promptly to stores
- Develop launch presentations and samples for retailer meetings
- Design merchandising and POS materials
- Coordinate the distribution of press releases, samples, photographic content, competitions, giveaways, etc.
- Compile PR samples and formal press kits as required
- Foster strong media relationships
- Develop a strategic PR plan
- Achieve a threefold ROI
- Write press releases and prepare press kits
- Uphold the brand image
- Source barter opportunities
- Manage the PR budget
- Monitor media coverage
- Implement effective PR systems and procedures
- Organise PR events
- Develop a social media calendar and oversee postings
- Set up new brand accounts on Facebook, Instagram, and TikTok
- Manage content updates for Facebook, TikTok, and Instagram twice a week or as needed
- Grow social media followers steadily
- Keep detailed reports of all social media activities and track progress monthly
- Submit monthly reports to the Marketing Manager
- Update brand websites with new promotions
- Ensure stock levels are reflected on websites
- Liaise with sales sites such as One Day Only
- Maintain monthly forecasts for standard lines, safety stock, and promotions
- Achieve sales targets through retailer relationships
- Prepare for strategic meetings with key retailers
- Deliver brand presentations to retailers
- Keep strategy documentation current
- Stay informed about current brand and promotional performance
Requirements
- Commercial Degree with a specialisation in Marketing
- 2 to 3 years of marketing experience in a corporate setting
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and excellent organisational skills
- Proven experience in digital marketing (Social Media, SEO, Websites)
- Tech-savviness is essential
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town City Centre
The marketing, advertising, and public relations (PR) industry is a vibrant sector in Cape Town City Centre, with a strong demand for skilled professionals to drive brand awareness, engagement, and reputation management. Typically, this field is represented by various sectors, including financial services, technology, manufacturing, and tourism, among others. Generally speaking, these roles are found across different company sizes, from start-ups to large corporations.
Common salary ranges for marketing, advertising, and PR professionals in Cape Town City Centre can vary widely depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, entry-level positions may expect salaries within the R80 000 – R150 000 per annum range, while senior or executive roles may be within the R250 000 – R500 000+ per annum bracket, although actual figures can vary significantly.
To succeed in this field, common skills include a strong understanding of digital marketing platforms, such as Google Analytics and social media management tools; excellent written and verbal communication skills; creative problem-solving abilities; analytical thinking; project management expertise; and knowledge of industry-specific regulations and best practices. Typically, professionals with experience in content creation, brand development, and campaign strategy are highly sought after.
Many industries commonly employ marketing, advertising, and PR professionals, including financial services firms, technology companies, manufacturing corporations, and tourism operators. Often, these roles involve working closely with cross-functional teams to develop and execute marketing strategies that drive business growth and customer engagement.
For those looking to break into this field or advance their careers, there are many opportunities for development and growth. Typically, common career progression paths include taking on junior or senior roles within an organisation, pursuing specialisms in areas such as digital marketing or brand management, or transitioning into leadership positions. Generally speaking, professionals who demonstrate a strong work ethic, continuous learning, and adaptability are well-positioned to succeed in this dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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