Job Description
About the Role
The Sales Manager is a critical role that drives commercial performance of the sales function, encompassing B2C and key account management. This position requires a strategic thinker with excellent leadership skills to develop and execute comprehensive sales strategies, manage relationships with major customers, and lead the sales team to achieve volume, value, and distribution targets.
Key Responsibilities
- Develop and execute comprehensive sales strategies for B2C retail, wholesale, and key customer segments.
- Drive growth through route-to-market optimization, retail execution, and customer-focused initiatives.
- Identify new business opportunities and expand the company’s footprint across all channels.
- Manage and grow relationships with major customers, including retail chains, wholesalers, and strategic partners.
- Negotiate trading terms, pricing, listings, and promotional agreements.
- Conduct business reviews, present performance insights, and manage joint business plans (JBPs).
- Oversee field sales execution, merchandising, brand visibility, and in-store promotions.
- Ensure product availability, pricing consistency, and optimal shelf presence across outlets.
- Monitor competitor activities and market dynamics to inform sales decisions.
- Lead, coach, and motivate the sales team to achieve monthly and annual sales targets.
- Provide sales training, skill development, and performance management.
- Collaborate with Supply Chain and Demand Planning to forecast volumes accurately.
- Analyze customer data, promotions, margins, and profitability to support decision-making.
Requirements
- Bachelor’s degree or Diploma in Sales, Marketing, Business Administration, or equivalent.
- Minimum 5 years’ sales experience in FMCG, with at least 2–3 years in a supervisory or management role.
- Strong experience in both B2C and key customer/key account environments.
- Proven track record of achieving sales targets and growing market share.
Qualifications
- Valid driver’s license.
Salary & Benefits
- Market-related (depending on experience and education).
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Sales Jobs in Tshwane
In Tshwane, South Africa, the sales profession is an in-demand field across various industries. Typically, sales professionals in this region work in fast-paced environments, where they must possess strong communication and interpersonal skills to effectively engage with clients and close deals. Generally, a career in sales can be rewarding, offering opportunities for growth, development, and financial rewards.
The typical salary range for sales positions in Tshwane is broad and varies depending on factors such as experience, company size, industry sector, and performance. Broadly speaking, entry-level sales roles typically offer salary ranges between R200 000 to R400 000 per annum, while experienced sales professionals can earn salaries ranging from R500 000 to R1 million or more per year, depending on individual performance and the specific industry sector.
Common skills required for a successful career in sales include excellent communication and interpersonal skills, the ability to build rapport with clients, and strong negotiation and problem-solving abilities. Additionally, knowledge of market trends, product information, and industry dynamics is often essential. Other valuable skills include strategic thinking, adaptability, and the ability to work independently and as part of a team.
Sales roles are commonly found in various industries, including financial services sector, technology industry, manufacturing sector, and retail. In these sectors, sales professionals play a critical role in driving business growth, identifying new opportunities, and developing customer relationships.
For those interested in pursuing a career in sales, there are typically several career progression paths available. Typically, entry-level sales roles provide an opportunity to develop skills and gain experience before moving into more senior roles, such as team leader or account manager. With experience and additional training, sales professionals can progress to specialist roles, such as business development manager or sales director.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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