Randburg: Supporter Communications Specialist Randburg

About the Role

The Communications Specialist will be responsible for developing and implementing effective communications strategies to engage supporters, donors, and stakeholders across various channels. The ideal candidate will have a strong understanding of database segmentation, CRM systems, and supporter engagement principles, with excellent writing and analytical skills.

Key Responsibilities

• Analyse the companys supporter and donor database to identify audience segments based on demographics, donation history, engagement levels, and interests.
• Develop and maintain supporter personas to guide communication tone, style, and frequency.
• Design and implement tailored supporter journeys for different segments, including active donors, lapsed donors, and potential supporters.
• Create and deliver engaging, segmented content aimed at retaining existing supporters and making them feel connected and integral to the companys work.
• Work with the Brand Manager and Call Centre Manager to coordinate integrated supporter acquisition and retention campaigns.
• Track, measure, and report on the performance of supporter communications, including engagement rates, retention metrics, and conversion outcomes.

Requirements

• Degree in Communications, Marketing, Public Relations, or a related field or suitable experience in a similar role.
• Minimum 3-5 years of experience in supporter/donor communications, community management, customer relationship management, or engagement strategy, preferably in an NGO or non-profit environment.
• Understanding of database segmentation and CRM systems.
• Proven ability to develop and manage supporter journeys and engagement campaigns.

Qualifications

• Formal education/certifications: Degree in Communications, Marketing, Public Relations, or a related field.

Salary & Benefits

• Salary range: TBA

Note: The salary range is not mentioned in the original job description.