Sandton: Automotive Dealerships Marketing Manager – Digital posted by Ellahi Consulting

About the Role

Ellahi Consulting is seeking an experienced Marketing Manager / Regional Marketing Manager to oversee and execute marketing activities across a portfolio of passenger and commercial dealerships. The ideal candidate will have solid automotive marketing experience, understand the pace and demands of a dealership environment, and be confident enough to manage multiple stakeholders.

Key Responsibilities

• Develop and implement marketing plans across a portfolio of passenger and commercial dealerships in line with business objectives.
• Execute integrated marketing campaigns across digital, social media, website, email, paid media, promotions, and in-dealership activity.
• Ensure all campaigns support key retail objectives including vehicle sales, lead generation, test drives, aftersales growth, and brand awareness.
• Work closely with dealership management, sales teams, and aftersales teams to ensure marketing activity is aligned to monthly targets and dealer priorities.
• Assist in rolling out OEM campaigns and dealer-specific initiatives in a way that is relevant to each dealership and market.
• Manage and track digital marketing performance across all relevant platforms, including paid social, search, website activity, lead generation campaigns, and promotional activity.
• Monitor campaign performance on an ongoing basis and provide recommendations to improve reach, engagement, lead quality, and conversion.
• Track ROI and key marketing KPIs, ensuring campaigns are optimized and budgets are used effectively.
• Prepare regular reporting for management on campaign delivery, performance, insights, and opportunities for improvement.
• Support aftersales departments with campaigns aimed at increasing service bookings, parts sales, retention, and customer engagement.
• Help drive aftersales carpark growth through targeted and relevant marketing initiatives.
• Plan and support dealership events, launches, activations, promotions, and customer engagement initiatives.
• Identify local marketing opportunities to increase awareness and foot traffic within dealership areas.

Requirements

• Minimum 5 years of marketing experience, preferably within the automotive retail industry.
• Proven experience working with dealerships, dealership groups, or OEM-related marketing environments.
• Strong understanding of both passenger and commercial vehicle marketing.
• Previous experience in a Marketing Manager, Brand Manager, Dealer Marketing, or Regional Marketing role is preferred.
• Demonstrated experience in digital campaign execution, retail marketing, promotions, and lead-generation campaigns.
• Experience dealing directly with OEMs, including campaign rollout, approvals, brand compliance, and relationship management.

Qualifications

Relevant qualification in Marketing, Business, Communications, or a related field.