Job Description
About the Role
Our client, a leading player in the credit and payments industry, is seeking an experienced Head of Brand to lead the next phase of growth for their Rewards programme. The successful candidate will be responsible for driving performance across tracked revenue, customer identification, member engagement, retention, and commercial value, while shaping customer journeys, CRM, and lifecycle programmes that improve participation and long-term customer value.
Key Responsibilities
- Lead the overall rewards strategy and growth agenda for more.
- Drive performance across tracked revenue, customer identification, member engagement, retention, and commercial value.
- Shape customer journeys, CRM, and lifecycle programmes that improve participation and long-term customer value.
- Grow digital engagement across the App and other channels, including utility-led and engagement-led experiences.
- Work closely with brands and operating companies to support loyalty-led acquisition, conversion, scan behaviour, and shared growth.
- Use customer insights, analytics, and programme reporting to inform decisions and unlock new opportunities.
- Identify and support new monetisation opportunities linked to customer engagement, partnerships, and the broader company ecosystem.
- Manage the loyalty and rewards budget.
Requirements
- Bachelor’s degree or diploma in Marketing, Copywriting, Digital Marketing, or a related field.
- Minimum 8 years of relevant experience in Customer Lifetime Management, Marketing, CRM, Loyalty programmes, Direct Marketing, Customer Relationship, and growth Management, and Data Analytics.
- At least 5 years in a functional leadership or management role.
- Proven experience leading large-scale customer, rewards, or engagement programmes in a complex, multi-brand, and/or retail environment.
- Experience working cross-functionally with analytics, testing, technology, digital, operations, and external partners.
Qualifications
- Formal education/certifications (Bachelor’s, LLB, Matric, etc.) not mentioned in the original description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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