Job Description
About the Role
The Head of Marketing and Student Recruitment is a critical role that requires strategic leadership and execution of marketing, communications, and student recruitment strategies to drive brand visibility, awareness, and student enrolment.
Key Responsibilities
- Develop, manage, and oversee all marketing collateral, including:
- Social media platforms
- Website content
- Videos and digital assets
- Printed materials (brochures, newsletters, annual reports)
- Photo libraries, exhibitions, and display materials
- Strategically define, plan, execute, and monitor marketing communication plans to enhance brand visibility and awareness.
- Liaise with external agencies, suppliers, and service providers as required.
- Support and coordinate exhibitions, events, and promotional activities.
Requirements
- Strong time management and task prioritisation skills
- Creative and strategic thinking
- Excellent written and verbal communication skills
- Strong interpersonal and stakeholder engagement abilities
- Ability to work independently and collaboratively
- Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools
- Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Arabic language skills are an advantage
Qualifications
Masters degree in Business Studies, Marketing, Journalism, Public Relations, Communications, or a related discipline.
Minimum 7 years experience in mid- to senior-level management within marketing communications, student recruitment, sales, or business development. Experience within higher education or training institutions is preferred.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Education/Training Jobs in South Africa
In the education and training sector in South Africa, one can expect to find a diverse range of roles across various industries. Generally, this field is in high demand due to the country’s growing focus on skills development and human capital growth. Typically, these roles involve creating and implementing curricula, delivering training programs, and assessing learner outcomes.
Salary ranges for education and training professionals in South Africa are often influenced by factors such as experience, company size, and industry sector. Broadly speaking, salaries typically range from R200 000 to R500 000 per annum, although these figures can vary significantly depending on individual circumstances. For instance, experienced professionals working in large corporations or government institutions may earn higher salaries, while those in smaller organizations or non-profit entities may start at lower salary points.
Common skills required for education and training roles include strong communication and interpersonal skills, the ability to design and deliver engaging training programs, and experience with learning management systems. Other essential skills often include project management, adult learning theory, and curriculum development. Technical skills such as proficiency in Microsoft Office or Adobe Creative Suite are also highly valued. In addition, many education and training professionals require a master’s degree or higher in a relevant field, such as education, instructional design, or communications.
The education and training sector is commonly found in various industries, including the technology industry, financial services sector, manufacturing sector, and non-profit organizations. These roles often involve working with government departments, educational institutions, corporate training departments, or private training companies. In addition to traditional industries, there are also opportunities for education and training professionals in the public sector, such as working in government agencies responsible for skills development and labor market policy.
Career progression for education and training professionals in South Africa is often based on gaining experience, building a professional network, and developing advanced skills and expertise. Typically, career paths involve starting as a junior trainer or curriculum developer, moving to senior roles such as program manager or learning designer, and eventually taking on leadership positions such as director of education or training services manager.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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