South Africa: Head of Marketing and Student Recruitment posted by Deka Minas (Pty) Ltd

About the Role

The Head of Marketing and Student Recruitment role at Deka Minas (Pty) Ltd is a critical position that requires a strategic leader to drive marketing, communications, and student recruitment efforts. The successful candidate will be responsible for leading and executing the institution’s marketing strategy, ensuring a strong brand presence across all channels, and driving student enrolment through targeted recruitment, engagement, and promotional activities.

Key Responsibilities Marketing & Brand Management

• Develop, manage, and oversee all marketing collateral, including:
• Social media platforms
• Website content
• Videos and digital assets
• Printed materials (brochures, newsletters, annual reports)
• Photo libraries, exhibitions, and display materials

• Strategically define, plan, execute, and monitor marketing communication plans to enhance brand visibility and awareness.

• Liaise with external agencies, suppliers, and service providers as required.

• Support and coordinate exhibitions, events, and promotional activities.

Key Responsibilities Student Recruitment & Business Development

• Lead and execute recruitment strategies to achieve enrolment targets and KPIs.

• Engage with corporate clients, ministries, and governmental agencies to secure enrolments.

• Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.

• Develop and maintain relationships with key employers to create opportunities for:
• Student enrolment
• Internships and work placements
• Training and development initiatives

• Network across Qatar to maximize recruitment and partnership opportunities.

Key Responsibilities Leadership & Team Management

• Lead, plan, and manage the Marketing Communications and Business Development teams.

• Allocate workloads, manage priorities, and ensure high-quality deliverables.

• Provide guidance, coaching, and performance management for team members.

• Ensure confidentiality and responsible handling of sensitive information.

Key Responsibilities Reporting & Performance Management

• Prepare and submit weekly and monthly recruitment and business development reports.

• Track performance against agreed KPIs and recruitment targets.

• Present updates and recommendations to senior management.

Key Responsibilities Presentations & Stakeholder Engagement

• Prepare and deliver presentations to corporate entities, ministries, and stakeholders.

• Promote academic programmes and institutional offerings to maximize applications and enrolments.

General Responsibilities

• Undertake additional duties as required by management, including potential teaching responsibilities within the post holder’s area of expertise.

Key Competencies

• Strong time management and task prioritisation skills

• Creative and strategic thinking

• Excellent written and verbal communication skills

• Strong interpersonal and stakeholder engagement abilities

• Ability to work independently and collaboratively

• Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools

• Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)

Qualifications & Experience

• Masters degree in:
• Business Studies
• Marketing
• Journalism
• Public Relations
• Communications
• or a related discipline

• Minimum 7 years experience in mid- to senior-level management within:
• Marketing communications
• Student recruitment
• Sales or business development

• Experience within higher education or training institutions is preferred