Job Description
About the Role
We are seeking an experienced Marketing Executive to join our team in Stellenbosch, South Africa. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that aligns with commercial objectives, while refining and strengthening brand positioning within the luxury tourism, hospitality, and events landscape.
Key Responsibilities
- Develop and execute a comprehensive estate-wide marketing strategy aligned to commercial objectives
- Refine and strengthen brand positioning within the luxury tourism, hospitality, and events landscape
- Oversee campaigns, content, PR, and storytelling across digital, print, and on-site channels
- Ensure consistency of visual identity, tone, and guest journey across all touchpoints
- Provide strategic input into future property and experience development
- Build and nurture long-term relationships with corporate clients, travel partners, agencies, and industry stakeholders
- Identify and unlock new revenue-generating opportunities and estate experiences
- Support high-level commercial negotiations and key account development
- Collaborate closely with operations to align marketing promises with delivery
Requirements
- 10 years experience in senior marketing, commercial leadership, or brand strategy roles
- Strong background in luxury hospitality, tourism, lifestyle estates, or premium consumer brands
- Commercially minded with a strong understanding of revenue drivers and market positioning
- Confident relationship-builder with executive presence and high emotional intelligence
- Strategic thinker with hands-on execution capability and a strong sense of ownership
Qualifications
- Formal education/certifications not specified in the original job description, so skipped.
Salary & Benefits
- No salary information provided in the original job description, so skipped.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Winelands
The Cape Winelands region is known for its stunning natural beauty and thriving tourism industry, making it an attractive location for marketing, advertising, and public relations professionals. The job market in this sector typically offers a mix of creative and analytical roles, with opportunities to work on various projects, from brand management to digital campaigns.
In terms of salary expectations, the range is broad and can vary greatly depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R400 000 – R600 000 per annum range, while senior roles can exceed R1 million. However, it’s essential to note that actual salaries can fluctuate based on individual performance, company budgets, and local economic conditions.
Marketing, advertising, and PR professionals in Cape Winelands often require a combination of creative and technical skills. Common skills include proficiency in Adobe Creative Suite, experience with social media platforms, strong written and verbal communication skills, analytical thinking, project management expertise, and an understanding of the latest digital trends. Familiarity with local regulations and laws governing marketing and advertising is also essential.
The region commonly employs marketing, advertising, and PR professionals in various industries, including financial services sector, technology industry, manufacturing sector, tourism industry, and agriculture. Other sectors that may require these skills include retail, education, and healthcare.
Career development opportunities are available across the board, with many professionals opting to specialize in specific areas or move into leadership roles. Typically, entry-level positions can serve as a springboard for junior management or specialist roles, while senior professionals can consider entrepreneurship, consulting, or pursuing advanced degrees in related fields such as marketing, communications, or business administration.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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