Johannesburg: Digital Marketing Specialist posted by Unique Personnel Ltd

Purpose Web content management on company South Africas websites Digital marketing for all BUs including strategy, content management, SNS, paid campaigns and associated reporting Serve as a custodian for digital marketing within the organization and assisting Corporate Marketing with instilling it as second-nature behavior across all BUs, particularly Sales. Key responsibilities for this position include, but are not limited to: Web Content Management Assist Corporate Marketing and other various stakeholders in the management of company South Africas website – across all BUs: Customization of creative, as/when required Ensuring all SKU are published on time and updated when required Manage banners across all BUs to ensure product visibility and awareness Ensure ticketing systems are utilised for all web-related tasks and that such tasks are managed and closed timeously Manage strategy with a goal to increase traffic to company website Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimisation on website Collaborate with Sales to ensure independent customers and distributor list remains regularly updated Aspire to make company a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools Comply with Global standards on all online content, including monitoring the compliance of customer websites Compiling monthly reports and analysis / optimisations pertaining to the above, or as requested by HQ, RHQ and FSEs Retail Content Management (OSM) Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time Syndicate content to retailers via procured content syndication tools Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the company Brand and products Ensure that company is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers Assist Sales in providing retailers with attractive images for company products listed Digital Marketing Management Prepare annual Digital Marketing strategy for company. Support and help optimise digital media plans with Marketing Specialists – setting KPIs, content management and production, reporting. Track performance on a weekly basis and redirect investment where required to achieve goals Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice for company Ensure that online campaigns are executed and adhere to company s BI and campaign strategy Brief and obtain proposals from agencies Evaluate proposals and costs Approve / supply creative and campaign strategy Monitor and measure online campaigns Post campaign reporting Daily management of companys SNS platforms Management of outsourced vendors Development of SNS strategy, aligned with HQ Management of SNS Plan, aligned with HQ Management of SNS KPIs, aligned with HQ Management of online campaign budgets Operational management: Monthly management and updating of digital marketing budget and plans Uploading plans, CEs, POs, invoices, vouchers, process payment once proof of work received Develop briefs for digital agencies and web administration services Project management of all digital transformation activities for company Required Qualifications and Experience Relevant Degree / Diploma in Marketing or similar 1-5 years experience Google Ads Search Certification Google Ads Display Certification Google Ads Video Certification )or in progress) Google Analytics GA4 Certification Required Competencies Digital strategy, content management, campaign analytics / insights reporting, ROI analysis Solid interpersonal and communication skills Project management skills Strong presentation and writing skills Results oriented and self-motivated Strategic thinker and creative marketer Attention to detail Ability to work well under pressure and within tight deadlines Ability to multi-task on a number of various tasks at hand