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Johannesburg: Senior Marketing Manager posted by The Good Human (Pty)Ltd

Job Description

SENIOR MARKETING MANAGER

Purpose
Owns campaign strategy and delivery across all products, ensuring marketing drives
acquisition, engagement and growth.

What Youll Do
Lead campaign planning across Sport, Horse Racing, Casino, Retail & Brand
Translate business priorities into clear campaign plans
Own campaign calendars, briefs and execution across teams
Align Digital, Creative, CRM & Affiliate teams around campaigns
Monitor performance and optimise in-flight campaigns
Ensure consistent delivery across all channels

KPIs
Campaign delivery (on time, in full)
Player acquisition & engagement
Campaign ROI & performance
Cross-channel execution quality

What Good Looks Like
Campaigns are clear, coordinated and effective
Strong alignment across teams
Consistent output with no last-minute chaos

Why This Role Matters
This role is the engine of execution. Without it, strategy doesnt translate into
campaigns, teams work in silos, and delivery slows down. It ensures everything
marketing does is structured, aligned and actually lands in market.

Brand Personality Fit
Commercial, not theoretical
Clear, decisive operator
Focused on outcomes over proces

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Entertainment Jobs in Gauteng

In the Gauteng province of South Africa, the entertainment industry is a growing sector that encompasses various roles such as event management, marketing, and content creation. Typically, this field offers a diverse range of job opportunities for individuals with creative talent and business acumen. Generally, these roles are found across multiple industries, including financial services, technology, and tourism.

When it comes to salary expectations in the entertainment industry in Gauteng, it’s common to see broad ranges varying depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may offer salary ranges between R200 000 and R350 000 per annum, while senior roles can range from R600 000 to over R1 million per annum. However, these figures are only a general guideline, and actual salaries can vary significantly.

Common skills required for entertainment-related roles in Gauteng include creative vision, strong communication skills, project management expertise, technical knowledge of audiovisual equipment, marketing savvy, adaptability, and attention to detail. Typically, individuals in this field need to possess a combination of artistic and business skills to excel in their role. Often, having a degree or diploma in relevant fields such as arts, media studies, or business administration can be beneficial.

The entertainment industry in Gauteng is commonly found in sectors such as financial services (e.g., event marketing), technology (e.g., gaming, esports), tourism (e.g., hospitality management), and manufacturing (e.g., production and logistics). These industries often employ individuals with expertise in areas like content creation, brand management, and audience engagement.

In terms of career development, the entertainment industry offers various opportunities for growth and advancement. Typically, entry-level roles can progress to senior positions within a few years, while experienced professionals may seek out leadership roles or transition into related fields such as entrepreneurship or academia. Often, having a strong network and continuous learning are key to success in this field.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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Posted in Jobs in Central Johannesburg, Jobs in Gauteng, Jobs in Johannesburg, Jobs in South Africa

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