North Johannesburg: Marketing Manager

About the Role

As a Marketing Manager at our esteemed organisation, you will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth and enhances brand reputation across our luxury hospitality portfolio in North Johannesburg. You will work closely with various stakeholders to align marketing activity with on-property realities and inventory, while upholding brand standards and Group governance across every customer touchpoint.

Key Responsibilities

• Build and maintain a rolling six-month marketing plan for the portfolio, sequenced by property, segment (leisure, MICE, corporate) and brand tier (luxury vs select)
• Translate group commercial priorities into property-level activation calendars and budget allocation
• Own cruise-season planning end-to-end for Cape Town: itinerary partnerships, pre/post-cruise stay packaging, port-of-call campaigns and revenue tracking
• Maintain the marketing budget tracker; flag variances and reforecast monthly with the Group Director
• Act as product owner for the four property website experiences: content freshness, offer pages, landing-page builds, conversion optimisation and accessibility
• Lead the publishing workflow: brief Design and Social & Content peers, route copy through brand governance, QA on staging, publish and monitor
• Own analytics tagging, consent and tracking integrity (GA4, GTM, server-side where applicable) and direct-channel conversion-rate KPIs
• Coordinate with corporate digital teams on global template changes, brand standards and franchise compliance
• Define and publish the portfolio marketing scorecard: direct-revenue share, ROAS, CPA, organic sessions, conversion rate, email engagement and campaign attribution
• Deliver a monthly performance review to the Group Director and a quarterly readout to the VP, Hotels & Food Services
• Run post-campaign analyses on all major activations (cruise season, summer, festive, MICE pushes) with clear next-cycle recommendations
• Maintain a single source of truth for marketing KPIs, accessible to property GMs and Revenue

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field; postgraduate qualification an advantage
• At least 4 years of marketing experience, with at least 3 years owning a digital P&L or multi-property portfolio hospitality, travel, lifestyle retail or premium consumer brands
• Demonstrated experience marketing a luxury or upper-upscale brand; familiarity with select-service / corporate segments is a plus
• Direct experience with hotel commercial systems and channels (CRS, PMS, OTAs, metasearch, or comparable loyalty programmes) is strongly preferred

Qualifications

None specified.

Salary & Benefits

Salary details not available.