Job Description
About the Role
A well-established 4* Hotel in Plettenberg Bay is seeking an energetic and experienced Sales Manager to drive revenue growth and strengthen trade relationships. With a current business mix of approximately 40% Tour Operator Group Business and 30% OTA I FIT bookings, the hotel is entering an exciting phase of growth following recent renovations.
Key Responsibilities
- Trade & Tour Operator Sales: Maintain and grow relationships with local and international Tour Operators and Travel Agents
- Proactively target higher-end group series and tour operator business aligned with the hotel’s upgraded positioning
- Conduct regular sales calls, presentations and trade visits
- Represent the hotel at trade shows, workshops and industry events
- Host site inspections, fam trips and educational visits
- FIT & Travel Agent Business Development: Expand the hotels FIT travel agent network
- Build strong relationships with retail travel agents and boutique travel planners
- Promote seasonal offers, packages and promotions to the trade
- Identify new distribution opportunities in key international markets
- Revenue & Strategy: Work closely with the General Manager on sales strategy and revenue targets
- Monitor production from tour operators, travel agents and OTA channels
- Assist with contracting, rate negotiations and seasonal offers
- Sales Administration & Reporting: Maintain accurate CRM and trade databases
- Track and report on sales activity and production
- Prepare monthly sales reports and performance analysis
- Coordinate with reservations and marketing teams to support campaigns and promotions
Requirements
Minimum 35 years sales experience in hospitality or tourism
Strong understanding of tour operators, travel agents and OTA distribution channels
Proven track record in hotel sales or tourism business development
Energetic; proactive and results-driven
Well-presented and confident in professional environments
Comfortable delivering sales presentations to groups
Willing and able to travel for sales calls and trade events
Fluent in English and Afrikaans (Dutch or German will be advantageous)
Own reliable vehicle and valid drivers license
Strong relationship-building and negotiation skills
Excellent communication and organizational abilities
Qualifications
Formal education/certifications not specified.
Salary & Benefits
Competitive salary R25,000 – R30,000 per month. Commission-based incentives available.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Western Cape
The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.
The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.
The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.
To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.
Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.
Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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