South Africa: SALES REPRESENTATIVE (HORECA) – EXTERNAL posted by Apex Hotel Supplies

April 15, 2026 Jobs in South Africa

Apex Hotel Supplies

South Africa

Warehousing/Distribution

Job Description

About the Role

Apex Hotel Supplies is seeking a highly motivated and experienced Sales Representative to join our team, focusing on building strong relationships with key clients in the HORECA industry.

Key Responsibilities

Build and maintain strong, trust-based relationships with key clients.
Understand client objectives and challenges to deliver tailored solutions.
Act as the primary point of contact, ensuring responsive and high-quality service.
Develop and execute account plans aligned to client and company objectives.
Identify growth opportunities, including upselling and cross-selling initiatives.
Collaborate with internal teams to align solutions with client needs.
Ensure effective communication between clients and internal departments.
Provide regular updates on performance, projects, and market insights.
Proactively identify and address potential challenges within accounts.
Resolve client issues and conflicts in a timely and professional manner.
Track and analyse account performance, providing actionable insights.
Drive continuous improvement to enhance client satisfaction and retention.
Stay informed on industry trends, competitors, and market developments.
Use insights to position products and services effectively.
Support contract management, renewals, and product listings with relevant teams.
Provide accurate sales forecasts based on client trends and demand.

Requirements

Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
2–5 years’ external sales experience, preferably within FMCG, hospitality, or food service, managing HORECA clients.
Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
Solid understanding of HORECA operations, including product application, menu cycles, and supply chain requirements.
Strong negotiation and selling skills with a proven ability to close deals and identify upselling and cross-selling opportunities.
Proficiency in CRM systems, order management tools, and Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.
Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
Valid drivers license.

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Salary & Benefits

Basic Salary + Attractive Commission Scheme

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Warehousing/Distribution Jobs in South Africa

The warehousing and distribution sector is a vital part of South Africa’s logistics industry, playing a crucial role in the country’s economic growth. Typically, this field involves the storage and management of goods, ensuring timely and efficient delivery to customers. Generally, the demand for skilled and experienced professionals in this sector remains high, driven by the growing e-commerce landscape and increasing international trade.

In terms of salary ranges, it is common for warehousing and distribution roles to fall within a broad range of R150 000 to R250 000 per annum, depending on factors such as experience, company size, and industry sector. However, please note that actual salaries can vary significantly, and actual figures may be higher or lower than this general estimate. Experience and performance are often key determinants of salary potential in this field.

Common skills required for warehousing and distribution roles include basic math and problem-solving abilities, excellent communication and teamwork skills, and the ability to work independently with minimal supervision. Typically, a Grade 12 certificate or equivalent is sufficient for these roles, although some positions may require additional education or training. Attention to detail, analytical thinking, and organisational skills are also highly valued in this field.

The financial services sector, technology industry, manufacturing sector, and e-commerce platforms often employ warehouse and distribution staff. Other sectors, such as agriculture and retail, may also have significant warehousing and distribution operations.

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For those looking to start or advance their careers in this field, there are several opportunities for career development. Typically, experience in a related field, such as supply chain management or inventory control, can provide a solid foundation for progression into more senior roles. Many companies also offer training and development programs to help employees develop new skills and knowledge. Additionally, obtaining industry-recognised certifications, such as those offered by the Institute of Logistics and Transportation (ILTA), can be beneficial for career advancement.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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