Job Description
About the Role
Limpopo Personnel is seeking a highly motivated Business Development Representative to join our team in Milnerton, South Africa. The successful candidate will be responsible for driving sales growth and business development in the Food Service/HORECA market, while maintaining strong relationships with existing customers and distributors.
Key Responsibilities
* Grow business in the Food Service / HORECA market by identifying and onboarding new end-user accounts.
* Service existing end-users and distributors to ensure retention and growth.
* Arrange meetings, menu presentations, and product trials to drive product adoption.
* Negotiate within authorized parameters and close sales opportunities.
* Achieve monthly, quarterly, and annual revenue targets as set by the manager.
* Maintain and develop relationships with existing customers via in-person visits, calls, and email.
* Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
* Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
* Resolve customer concerns and escalate quality-related issues when required.
* Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
* Align on joint business plans, activation calendars, and target accounts.
* Support distributor sales teams with product training, menu applications, and selling tools.
* Track and report on distributor performance and compliance.
* Execute in-store/inkitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
* Ensure all activation stock is planned, booked, and available.
* Conduct staff training sessions to increase menu penetration and product adoption.
* Track ROI and feedback from activation activities.
* Ensure correct product usage is demonstrated during trials and menu presentations.
* Install and maintain branded point-of-sale (POS) material where relevant (e.g., back-of-house collateral, oil management posters).
* Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.
* Gather competitor intelligence: pricing, promotions, product performance, and industry trends.
* Capture end-user and distributor opportunities, risks, and feedback.
* Track SKU penetration, menu listings, and regional sales patterns.
Requirements
* 3–5 years’ experience in Food Service / HORECA / QSR sales (essential).
* Diploma in Sales/Marketing or equivalent qualification (advantageous).
Qualifications
* Valid driver’s license.
Skills Required
* Excellent communication skills (written and verbal).
* Strong negotiation ability and commercial acumen.
* Customer service orientation with relationship-building capability.
* Self-starter, able to work independently and manage time effectively.
* Professional, presentable, and confident in kitchen environments.
* Highly persuasive sales ability.
* Strong awareness of market environment and competitor activity.
Salary & Benefits
Salary: [Please provide the salary range or amount]
Note: I have not included a salary range as it was not provided in the original job description. If you could provide the salary range, I would be happy to include it in the rewritten job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About FMCG Retail Jobs in Western Cape
The FMCG (Fast-Moving Consumer Goods) retail industry in Western Cape is a dynamic and competitive field, with job seekers often facing high demand for skilled professionals. Typically, this industry experiences steady growth due to the country’s urbanisation and increasing middle-class consumer base. As a result, job opportunities are common, especially in sectors such as financial services, technology, and manufacturing.
In general, FMCG retail positions in Western Cape can command salary ranges that vary widely depending on factors such as experience, company size, and industry sector. While broad ranges cannot be provided due to the complexity of individual circumstances, it is often true that salaries for these roles fall within the following ranges: R400 000 – R1 200 000 per annum. However, please note that actual salaries may differ significantly depending on individual qualifications, employer size, and local market conditions.
Common skills required for FMCG retail positions include excellent communication and interpersonal skills, as well as a solid understanding of business operations and customer service principles. Typically, candidates with experience in sales, marketing, or logistics are well-suited for these roles. Additionally, strong analytical and problem-solving skills are often necessary to drive business growth and improve operational efficiency.
FMCG retail jobs can be found across various industry sectors, including financial services, technology, manufacturing, and healthcare. These roles may involve working with products such as food, beverages, personal care items, or household goods. The common thread among these industries is the need for skilled professionals who can drive business growth, manage supply chains, and deliver exceptional customer experiences.
For those looking to break into FMCG retail careers in Western Cape, career development opportunities are often plentiful. Typically, experienced professionals may be eligible for promotions to senior management roles or take on more strategic responsibilities. Others may choose to transition into related fields such as product management, marketing, or logistics. With experience and skills honed over time, FMCG retail professionals can enjoy a fulfilling and rewarding career in this dynamic industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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