Job Description
About the Role
We are seeking a sharp, curious and highly skilled Copywriter and Content Specialist to join our Johannesburg support office. As a key member of our team, you will produce quality copy consistently across multiple formats and workstreams for our luxury hospitality group. You will have the opportunity to work on high-profile projects, develop your skills, and contribute to the success of our brand.
Key Responsibilities
- Website & Digital Authority Content: Write and maintain AEO-optimised website copy across the group’s portfolio of properties.
- Develop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search features.
- Write question-led, entity-rich content demonstrating specific knowledge of properties, wildlife, conservation and locations.
- Refresh and update existing website copy to ensure ongoing accuracy and AEO alignment.
- Brand Copywriting & Channel Content: Produce copy for brochures, sales collateral, email campaigns, in-room materials and print advertising.
- Write video scripts, YouTube descriptions and presentation content as required.
- Draft press releases, award submissions and media-facing materials.
- Write charity and event copy including auction lots and gala materials.
- Produce internal communications and operational content as required.
Requirements
- 3 to 5 years’ professional copywriting experience with a strong, varied portfolio.
- Demonstrated ability to write across multiple formats: digital, editorial, trade and print.
- Proven experience writing website copy with a solid understanding of SEO principles.
- Working knowledge of or genuine interest in AEO/GEO (Answer Engine Optimisation/Generative Engine Optimisation).
- Research capability – able to develop factually grounded, specific content on complex topics including conservation, ecology, geography and luxury travel.
- Experience adapting tone and writing in different voices for different audiences and channels.
- Familiarity with Google Analytics and Google Search Console.
- Comfortable working within a CMS and managing website copy workflows.
Qualifications
None specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other IT/Computer Jobs in Gauteng
The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.
In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.
To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.
Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.
Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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