North Johannesburg: Copy Writer

About the Role

We are seeking a skilled and curious Copywriter to join our marketing team in North Johannesburg. As a key member of our small, fast-moving team, you will produce high-quality writing consistently across multiple workstreams and formats, with a focus on digital authority content and Answer Engine Optimisation (AEO). You will work closely with our Brand Storytelling and Communications Manager, Social Media Manager, Senior Designer, and Senior Marketing Coordinator to deliver exceptional brand storytelling and communications.

Key Responsibilities

• Write and maintain AEO-optimised website
• Develop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search features
• Write question-led, entity-rich content that demonstrates specific knowledge of our properties, wildlife, conservation efforts, and locations
• Collaborate with our web agency on structured content implementation
• Refresh and update existing website copy to ensure accuracy and AEO alignment
• Produce copy for brochures, sales collateral, email campaigns, in-room materials, and print advertising
• Write video scripts, YouTube descriptions, and presentation content as required
• Draft press releases, award submissions, and media-facing materials
• Produce internal communications, staff announcements, and operational content as required
• Adapt tone and structure to serve different audiences – guests, media, and internal stakeholders – while maintaining brand voice consistency

Requirements

• 35 years of professional copywriting experience with a strong, varied portfolio
• Demonstrated ability to write across multiple formats – digital, editorial, trade, print –
• Proven experience writing website copy with an understanding of SEO principles