Plettenberg Bay: Sales Manager (Hotel) – Plettenberg Bay posted by Phoenix Recruitment

About the Role

A well-established 4* Hotel in Plettenberg Bay is seeking an energetic and experienced Sales Manager to drive revenue growth and strengthen trade relationships. With a current business mix of approximately 40% Tour Operator Group Business and 30% OTA I FIT bookings, the hotel is entering an exciting phase of growth following recent renovations. We are now focused on expanding high-quality tour operator partnerships and growing FIT travel agent business, while maintaining strong occupancy and yield.

Key Responsibilities

• Trade & Tour Operator Sales: Maintain and grow relationships with local and international Tour Operators and Travel Agents
• Proactively target higher-end group series and tour operator business aligned with the hotel’s upgraded positioning
• Conduct regular sales calls, presentations and trade visits
• Represent the hotel at trade shows, workshops and industry events
• Host site inspections, fam trips and educational visits
• FIT & Travel Agent Business Development: Expand the hotel’s FIT travel agent network
• Build strong relationships with retail travel agents and boutique travel planners
• Promote seasonal offers, packages and promotions to the trade
• Identify new distribution opportunities in key international markets
• Revenue & Strategy: Work closely with the General Manager on sales strategy and revenue targets
• Monitor production from tour operators, travel agents and OTA channels
• Assist with contracting, rate negotiations and seasonal offers
• Sales Administration & Reporting: Maintain accurate CRM and trade databases
• Track and report on sales activity and production
• Prepare monthly sales reports and performance analysis
• Coordinate with reservations and marketing teams to support campaigns and promotions

Requirements

• Minimum 3–5 years sales experience in hospitality or tourism
• Strong understanding of tour operators, travel agents and OTA distribution channels
• Proven track record in hotel sales or tourism business development
• Energetic, proactive and results-driven
• Well-presented and confident in professional environments
• Comfortable delivering sales presentations to groups
• Willing and able to travel for sales calls and trade events
• Fluent in English and Afrikaans
• Dutch or German will be advantageous
• Own reliable vehicle and valid driver’s license
• Strong relationship-building and negotiation skills
• Excellent communication and organizational abilities

Qualifications

No formal education/certifications mentioned.

Salary & Benefits

Competitive salary R25,000 – R30,000 per month. Commission-based incentives.