Cape Town: Marketing Manager posted by The Focus Group

Role Overview

The Marketing Manager will be responsible for the strategic planning, execution, and management of all onsite marketing, brand, public relations, and communication initiatives. The role requires a strong commercial marketer who can drive brand awareness, foot traffic, revenue growth, and stakeholder engagement while managing a marketing team, agencies, and budgets.

Key Responsibilities

Marketing Strategy & Budget Management

• Develop and implement an annual, results-driven marketing strategy aligned with business objectives
• Compile and manage the annual marketing budget, ensuring cost-effective execution
• Monitor marketing spend, control costs, and report on ROI and campaign effectiveness
• Deliver regular and ad hoc marketing performance reports to management

Brand Management & Advertising

• Act as primary custodian of the brand, ensuring consistent messaging across all channels
• Coordinate creative campaigns, including brand, promotional, seasonal, and event-specific campaigns
• Manage advertising production processes from concept to execution
• Plan and book media across appropriate platforms to maximize reach and exposure
• Ensure all marketing assets are professionally maintained, catalogued, and compliant

Events & Promotions

• Plan, conceptualize, and execute annual, seasonal, and tactical promotions and events
• Ensure events drive brand awareness, quality foot traffic, dwell time, and turnover
• Secure sponsorships and partnerships to increase event budgets and value
• Oversee event execution teams and external suppliers

Digital & Social Media

• Develop and implement a digital and social media strategy aligned with marketing objectives
• Manage social media platforms including Instagram, Facebook, and Twitter
• Oversee website development, enhancements, and ongoing optimisation
• Drive digital engagement, online campaigns, and mobile platform improvements
• Ensure all digital activity adheres to brand guidelines and best practice standards

Public Relations & Media

• Develop and execute an effective PR strategy
• Draft and distribute press releases to relevant media outlets
• Build and maintain relationships with journalists and media professionals
• Manage reputation and crisis communication planning

Tenant & Stakeholder Engagement

• Implement tenant marketing support and onboarding initiatives
• Manage tenant communication including newsletters, updates, and workshops
• Foster collaborative partnerships with tenants and industry stakeholders
• Maintain ongoing engagement with regional retail and industry contacts

Research & Reporting

• Conduct market research, surveys, and focus groups
• Analyse consumer insights to inform strategy and campaigns
• Compile detailed monthly and regional marketing reports

Requirements

• Minimum 5 years experience as a Marketing Manager in a retail or commercial environment
  (or 57 years marketing experience with strong PR and people management exposure)
• Bachelors degree in marketing, Communications, or a related field (preferred)
• Proven strategic marketing and brand management experience
• Strong leadership and team management skills
• Excellent written, verbal, and presentation skills
• High attention to detail and strong organizational ability
• Proficient in Microsoft Word, Excel, and Office suite
• Self-driven, results-oriented, and able to manage multiple projects simultaneously