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Johannesburg North: Senior Performance Marketing Specialist (Paid Search) posted by Communicate Finance

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Job Description

About the Role

We are seeking a highly experienced Senior Performance Marketing Specialist to join our team in Johannesburg North. As a key member of our paid media team, you will be responsible for taking ownership of paid search accounts and driving performance growth through data-driven decision making.

Key Responsibilities

  • Taking full ownership of paid search accounts, from setup to ongoing optimisation
  • Improving campaign efficiency through continuous testing, optimisation, and refinement
  • Interpreting performance data to uncover insights, trends, and growth opportunities
  • Presenting performance results and strategic recommendations clearly to clients
  • Writing highimpact ad messaging aligned to performance goals
  • Managing and forecasting budgets with ROI as the primary success metric
  • Using analytics and firstparty data to guide smarter decisionmaking
  • Balancing multiple accounts and priorities in a deadlinedriven environment

Requirements

  • At least 2+ years’ experience managing Google Ads accounts independently
  • Strong working knowledge of Google Ads, GA4, Ads Editor, and Business Profiles
  • Google Ads certification (required)
  • Confident handling budgets, performance analysis, and optimisation strategies
  • Comfortable working with CRM data and understanding conversion pipelines
  • Strong written and verbal communication skills when engaging with clients
  • Naturally analytical, detailoriented, and solutionsfocused
  • Able to stay calm, structured, and effective under pressure

Qualifications

None specified.

Salary & Benefits

Salary information not specified.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Online and Digital Media Jobs in Gauteng

In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.

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Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.

Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.

Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.

Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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View Job  Western Cape: General Manager posted by ESG Recruitment

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