Job Description
About the Role
Our client based in Midrand – Gauteng is seeking a results-driven Pay-Per-Click Specialist to create, manage, and optimise high-impact digital campaigns across paid and organic channels. The ideal candidate will bring strong expertise in PPC, SEO, analytics, and conversion optimisation, together with a data-led mindset and the ability to drive measurable growth through continuous testing, reporting, and performance improvement.
Key Responsibilities
- Create, manage, and supervise high-impact digital marketing campaigns from inception to execution.
- Develop and implement platform-specific strategies for Google Ads, Meta Ads, LinkedIn campaigns, and organic search growth.
- Monitor campaign performance and implement ongoing optimisation to improve traffic, conversions, and return on investment.
- Plan, implement, and measure experiments, A/B tests, and conversion optimisation initiatives.
- Analyse campaign, website, and attribution data to support performance-focused decision-making.
- Ensure accurate conversion tracking, tagging, and campaign measurement across digital platforms and assets.
- Drive SEO initiatives to improve search visibility, web traffic, and organic search growth.
- Prepare clear performance reports and communicate actionable recommendations to stakeholders.
Requirements
- Minimum 5 years of experience in digital performance marketing, PPC, SEO, or a closely related field.
- Proven hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong working knowledge of GA4 for performance analysis and attribution.
- Solid understanding of conversion tracking, tagging concepts, and campaign measurement.
- Strong understanding of paid media algorithms, bidding strategies, auction models, and search engine optimisation principles.
Qualifications
- Google Analytics Certification and a recognised digital marketing or paid media certification will be advantageous.
Salary & Benefits
- Salary details not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in North Johannesburg
The marketing, advertising, and public relations (PR) industry in North Johannesburg is a dynamic and competitive field, with job seekers often finding opportunities in various sectors such as technology, financial services, and manufacturing. Generally, this industry is characterized by fast-paced work environments, requiring professionals to be adaptable and creative in their approach. Typically, marketing and advertising professionals in North Johannesburg are expected to stay up-to-date with the latest trends and technologies in digital media, social networking, and content creation.
In terms of salary, it’s common for marketers and advertisers to earn a broad range of salaries, depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while more senior roles can fetch salaries ranging from R600 000 – R1 200 000 per annum. However, please note that these are general estimates and actual salaries may vary depending on individual circumstances.
Common skills required for marketing and advertising professionals in North Johannesburg include a strong understanding of digital marketing channels, creative content creation, social media management, data analysis, and project management. Additionally, proficiency in tools such as Adobe Creative Suite, Google Analytics, and CRM software is often expected. Often, employers also look for professionals with a degree in marketing or communications, although relevant experience can sometimes take precedence.
The financial services sector, technology industry, and manufacturing sector are common industries that employ marketing and advertising professionals. In the financial services sector, marketers may focus on promoting banking products and services, while those in the tech industry may be involved in launching new software or apps. Manufacturers often require marketers to promote their brand and products to consumers.
For career development, many marketers and advertisers in North Johannesburg opt for further education or training in areas such as digital marketing, data analysis, or strategic communication. Some also pursue advanced degrees, while others choose to specialize in specific industries or functional areas within the field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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