Job Description
About the Role
We are seeking an experienced and strategic leader to own B2B marketing at a critical level, driving growth initiatives and making a visible commercial impact while leading a talented team in a high-growth environment.
Key Responsibilities
- Define, own, and execute a comprehensive B2B marketing strategy, aligning brand, commercial objectives, and gotomarket execution
- Lead the development and delivery of an integrated marketing plan spanning brand, product marketing, sales enablement, PR, events, partnerships, and activations
- Drive B2B acquisition, engagement, and retention initiatives, supporting onboarding, adoption, and long-term customer value growth
- Establish and embed a robust measurement framework to assess marketing impact, ROI, brand health, customer loyalty, and retention performance
- Build and lead a high-performing marketing team, fostering collaboration, trust, accountability, and continuous improvement
- Work cross-functionally with Sales, Product, Data, CRM, Performance, and Communications teams to unlock growth opportunities
- Manage senior stakeholders and regularly communicate progress against OKRs, clearly articulating outcomes, insights, and commercial impact
- Shape and position the brand to be distinct, futureready, and commercially relevant for business customers and partners
- Take an experimental and insight-driven approach to uncover new opportunities, optimise campaigns, and increase customer lifetime value
Requirements
- 8+ years of marketing experience with deep expertise in B2B strategy and gotomarket execution
- Proven leadership experience (5+ years) building, managing, and scaling high-performing marketing teams
- Strong commercial acumen with experience managing significant marketing budgets and driving measurable ROI
- A strategic yet hands-on mindset, comfortable owning outcomes and navigating ambiguity
- Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
- Demonstrated success in B2B brand building, customer acquisition, retention, and revenue growth
Qualifications
- Formal education/certifications (Bachelor’s, LLB, Matric, etc.) not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Western Cape
The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.
Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.
The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.
Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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