Job Description
About the Role
We are seeking a skilled Copywriter to join our team at Craven Cottage CC in Randburg, where you will be responsible for creating compelling marketing materials and digital content that drives conversions and reflects our brand’s unique personality.
Key Responsibilities
- Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content
- Write engaging scripts for webinars, presentations, video content, and YouTube channel
- Develop persuasive, SEO-optimised website copy that drives conversions
- Produce sales enablement materials and craft targeted content for different audience segments across all properties
- Stay current with industry trends, competitor activities, and platform-specific writing requirements
- Edit and proofread all marketing materials to ensure accuracy and brand consistency
- Collaborate with design, digital, and social teams to create cohesive visual and written communication
Requirements
Grade 12
Bachelor’s degree in Marketing, Communications, Journalism, or related field
At least 5-7 years of copywriting experience specifically in hospitality/luxury travel industry
Proven portfolio with 3-5 samples demonstrating brochure copy, digital content, and sales material
Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts
Understanding of SEO principles and luxury hospitality customer journey
Excellent command of English with impeccable grammar and writing skills
Basic understanding of Google Analytics and performance tracking
Knowledge of social media writing and platform-specific requirements
Qualifications
Formal education/certifications not specified.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Building/Construction/Mining Jobs in Gauteng
The construction industry in Gauteng, South Africa is generally a dynamic and growth-oriented sector, with various sectors such as mining, building, and infrastructure development driving the job market. Typically, projects are designed to meet increasing demand for housing, commercial spaces, and infrastructure, resulting in a steady flow of job opportunities. However, the industry’s competitiveness can be influenced by factors like economic conditions, regulatory changes, and global trends.
Salaries for roles within the construction industry in Gauteng typically fall within broad ranges, with experience, company size, and industry sector affecting actual salaries. Generally, entry-level positions may command lower salaries, while senior or specialized roles can expect higher compensation packages. For example, a common salary range for a building surveyor might be R500 000 to R1 million per annum, although this can vary significantly depending on the specific company, location, and level of experience.
Common skills required for various construction-related roles include: project management, technical knowledge, communication, teamwork, safety protocols, and problem-solving. Typically, professionals in these fields possess a strong understanding of relevant regulations, building codes, and industry standards. Many common certifications, such as those offered by the South African Institution of Civil Engineering (SAICE) or the Building Engineers Association (BEA), are also highly valued.
The construction industry in Gauteng commonly employs professionals from various sectors, including mining, financial services, technology, manufacturing, and infrastructure development. These industries often require specialized skills, but there is also a need for generalist roles that can support project management, site operations, and maintenance.
Career development opportunities within the construction industry are diverse, with many companies investing in training programs and apprenticeships to develop their employees’ skills. Typically, professionals can move into senior roles or specialize in areas like sustainability, design, or construction management. With experience and additional qualifications, individuals can also explore related fields like engineering, architecture, or business management.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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