Tulbagh: Head of Sales & Marketing and New Business Development posted by iStaff (Pty) Ltd

About the Role

The Head of Sales & Marketing and New Business Development role at iStaff (Pty) Ltd is a critical position that requires a seasoned professional to drive revenue growth, market expansion, and profitability in the fruit food production industry. The successful candidate will be responsible for developing and executing effective sales plans, conducting thorough market research, and analyzing consumer trends to identify growth opportunities.

Key Responsibilities

• Understand and drive strategic sales, marketing, and new business development initiatives aimed at achieving sustainable revenue growth and profitability
• Strong understanding of sales and marketing principles, including business development strategies tailored to the fruit food production industry, pricing strategies, and market segmentation
• Proven ability to develop and execute effective sales plans that drive revenue growth and market expansion
• Brand positioning and localised marketing campaigns
• Thorough understanding of Sales and Marketing value chain

• Conducting thorough market research and analysing consumer trends to identify growth opportunities
• Skilled in interpreting data to make informed marketing and product positioning decisions
• Competitor analysis and market benchmarking
• Adapting marketing strategies based on consumer behaviour

• Knowledge of pricing strategies to balance profitability with competitive positioning
• Ability to manage costs and contribute to budgeting processes for marketing and sales activities

• Familiarity with CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems to streamline sales and marketing operations
• Proficiency in digital marketing tools and analytics platforms to track campaign effectiveness and customer engagement

• Use of social media, email marketing, and SEO/SEM
• Managing brand awareness through digital and physical channels
• Development of marketing collateral, promotions, and campaigns

• Competence in budgeting, forecasting, and financial analysis to support strategic decision-making
• Ability to monitor sales performance metrics and ROI for marketing initiatives
• Interpreting sales and marketing data
• Tracking performance through dashboards and analytics

• Understanding of relevant compliance standards, including food safety certifications and legal requirements affecting marketing and sales practices
• Ensures all activities align with international best practices and regulatory guidelines
• Awareness of government support programs and industry bodies

• Strong verbal and written communication
• Negotiation with clients, distributors, and partners
• Building and maintaining relationships with retailers, distributors, and community stakeholders

• Coordination with logistics and supply chain for timely distribution
• Knowledge of cold chain, inventory, and warehousing principles
• Managing product availability and shelf-life considerations

• Leading and motivating a Sales & Marketing team
• Cross-functional collaboration with production, finance, and quality assurance

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Advanced qualifications (ie MBA) are highly desirable
• Minimum 8–10 years’ experience in a Sales/Marketing leadership role, preferably in FMCG or agriculture/food production
• Proven track record of driving revenue growth and market expansion

Qualifications

• Formal education/certifications. If NONE mentioned, SKIP this entire section.

Salary & Benefits

• ONLY if mentioned in original with actual numbers. If not mentioned, SKIP this entire section.

Note: Due to the amount of applications we receive for each position, we are unable to respond to each one individually. Please accept your application as unsuccessful if you had no feedback within 7 days of applying. Your CV will remain on our database and we will be in touch for other suitable positions.