Job Description
About the Role
We are seeking an experienced Marketing Manager to drive digital lead generation, brand consistency, and campaign execution across multiple channels for our client in Johannesburg. The ideal candidate will have a strong background in digital marketing, performance metrics analysis, and commercial acumen.
Key Responsibilities
- Channel Support: Drive digital lead generation, database nurturing, and sales support materials.
- Collaborate with partnerships to create and execute campaigns across partner channels.
- Support client retention and lifecycle engagement initiatives.
- Brand & Content: Maintain brand consistency across all marketing channels. Translate complex products into clear, audience-focused messaging.
- Manage content creation, collateral, and digital assets.
- Oversee website and digital presence in coordination with external partners.
- Agency & Supplier Management: Manage lead marketing agency operations and smaller specialist suppliers. Ensure consistent briefing, quality delivery, and adherence to brand standards.
- Campaigns & Performance: Plan and execute multi-channel campaigns with clear objectives and measurable outcomes. Manage co-branded and joint-venture marketing initiatives. Oversee marketing technology and tools to track performance.
- Reporting & Budget: Set and manage the marketing budget and related administration. Report on campaign performance, KPIs, and budget outcomes to senior leadership.
Requirements
- 6 years in marketing, including 5 years in digital marketing.
- 3 years in a mid-to-senior management role.
- Proven experience in performance marketing (Google Ads, Meta, GA4, etc.).
- Hands-on experience with marketing automation and CRM-led nurture programs.
- Familiarity with marketing tech stacks, ideally Salesforce Marketing Cloud or equivalent.
- Strong commercial acumen and ability to connect marketing to business growth.
- Data-driven with ability to analyze metrics and make evidence-based decisions.
- Entrepreneurial mindset and comfortable in a fast-paced, high-ownership environment.
Qualifications
Degree required; postgraduate qualification preferred.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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